For some, nothing beats the traditional way of reading. The satisfaction that they’d get from holding a real book is just priceless. However, due to the innovation of modern technology, reading a book has now been taken to a whole new level, or make that dimension. Since the arrival of Kindle books, the books are now kept and be read virtually. Amazon Kindle is a small hand-held electronic device developed by the guys from Amazon. The reason why Kindle books are well loved is because of the reading experience that it brings to its users; it is like reading a real book, only that its not made of paper.


The latest model that this flagship device from amazon has brought to the market today is the Paperwhite. A very lightweight device that you can carry anytime, anywhere and. Even though the device is extremely light and portable, you can still keep a huge number of books in it; approximately 1,400 ebooks all in all. It has a six-inch screen plus a small keyboard that lets you make internet searches and other pretty simple web-oriented activities. It’s basically the all in one device for all ages.


Good Reviews: How important is it?


There are thousands of Kindle books sold at, most of them offer a good reading experience, while there are some that are just mediocre or even so so. It is very important that a particular kindle book gets good reviews from people who bought and who actually read it. One of the great things about in general, and about the Kindle Store in particular, is that customers can participate seriously in contributing content to the site. Reviews, lists, and other comments can show you many idea about a certain product. This way, potential buyers can weigh their options and come up with a better decision on what ebook to buy.


A good book review at Amazon is important as to how Amazon showcases a book. Mainly because because a good review increases the merchandiser’s and as well as the Author’s sales. Some traditional book marketing strategies, mail hundreds of copies to reviewers at magazines and newspapers. However, for a newbie author, chasing print reviews can be little more than an interruption. A great way to launch your campaign is by recognizing and contacting 100 to 200 potential online reviewers and sending a copy of your book to each of them who expresses willingness to look at it and possibly post an honest critique. It’s somewhat a form of a word of mouth, but only done virtually. People believes more on those that they hear from fellow consumers who have experienced the product that they are interested in.


Bad Reviews: What About them?


Do Negative Reviews Sell Books? As the saying goes, all publicity is good publicity. Having a negative review on a Kindle book doesn’t mean it’s not worth reading, sometimes negative reviews can sell a book. Reviews no longer seem to pack the same kind of influence as they did back in the days when rotary type of landline phones were a thing. This is as true of a one-star review as to five-stars. People generally suspect a hidden agenda and ignore them. For some wise customers, neither negative nor positive review persuades them, but an Informative review on the other hand has a more impact to the customers. It is essential that customers should be able to identify a bad and informative review, because this can greatly affect our decision basing on what we are really looking for. If the negative review is precise and informative, not all vitriol, and points out the flaws in grammar, plot and story, then it’s definitely a turn off. But, if a review points out senseless opinions and say things just to lessen the author’s reputation, then it’s simply a bad review which is solely based on a reader’s preference, rather than the book’s overall composition.